Pricing Transparency Comes to Healthcare
Nearly every meeting I’ve had with our clients’ executive teams in the past year has included the phrase “pricing transparency.” Everyone sees it coming but, but very few really know how to move...
View ArticlePower and Flexibility with Geonetric’s New Form Builder
We talk quite a lot at Geonetric about organizational agility – the ability to experiment, change and adapt quickly. Agility is a key strength for corporations today, particularly for those in rapidly...
View ArticleRevisiting Wearables
For Valentine’s day this year, my wife got us his and hers Jawbone UP fitness trackers. But being the technology rebel that I am, I carry a Windows Phone. Unfortunately the Jawbone lacks any app...
View ArticleThe Future of Software is Multi-Tenant
We’ve started down a path to radically change the way we build software at Geonetric. The journey started, as these things so often do, with an innocent conversation. The conversation explored how we...
View ArticleThe Two Most Important Aspects of Successful Provider Directories
The provider directory is one of the most challenging parts of any health system website and easily the one most likely to run you afoul of organizational politics. Everyone has an opinion and, more...
View ArticleIE8 – The Clock is Ticking!
What’s the biggest security hole facing your hospital? It’s your outdated version of Internet Explorer! Microsoft used to support “old” browser versions for years after new versions were released. But...
View ArticleDoes Your Facebook Button Violate HIPAA?
A lawsuit filed in California on March 15 accuses Facebook, along with a number of high profile healthcare systems and websites, of violating HIPAA and users’ privacy. Initially, this seemed...
View ArticleWhat You Need To Win At Digital Marketing In Healthcare
You’re not investing in digital marketing just because it’s fun – you’re investing in it because you know it can help you win new patients. But if you want to win, you need to know where you stand. How...
View ArticleACA 1557 Pushes Web Accessibility to Healthcare
Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today. But it’s important to consider that optimal website usability can look and...
View Article8 Trends for Healthcare Marketers to Watch in 2017
A new year is upon us, providing a great opportunity to take note of the big shifts in healthcare, digital marketing, and (most importantly) where they intersect! Here are the big themes that we see...
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