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Pricing Transparency Comes to Healthcare

Nearly every meeting I’ve had with our clients’ executive teams in the past year has included the phrase “pricing transparency.” Everyone sees it coming but, but very few really know how to move...

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Power and Flexibility with Geonetric’s New Form Builder

We talk quite a lot at Geonetric about organizational agility – the ability to experiment, change and adapt quickly. Agility is a key strength for corporations today, particularly for those in rapidly...

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Revisiting Wearables

For Valentine’s day this year, my wife got us his and hers Jawbone UP fitness trackers. But being the technology rebel that I am, I carry a Windows Phone. Unfortunately the Jawbone lacks any app...

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The Future of Software is Multi-Tenant

We’ve started down a path to radically change the way we build software at Geonetric. The journey started, as these things so often do, with an innocent conversation. The conversation explored how we...

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The Two Most Important Aspects of Successful Provider Directories

The provider directory is one of the most challenging parts of any health system website and easily the one most likely to run you afoul of organizational politics. Everyone has an opinion and, more...

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IE8 – The Clock is Ticking!

What’s the biggest security hole facing your hospital? It’s your outdated version of Internet Explorer! Microsoft used to support “old” browser versions for years after new versions were released. But...

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Does Your Facebook Button Violate HIPAA?

A lawsuit filed in California on March 15 accuses Facebook, along with a number of high profile healthcare systems and websites, of violating HIPAA and users’ privacy. Initially, this seemed...

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What You Need To Win At Digital Marketing In Healthcare

You’re not investing in digital marketing just because it’s fun – you’re investing in it because you know it can help you win new patients. But if you want to win, you need to know where you stand. How...

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ACA 1557 Pushes Web Accessibility to Healthcare

Ensuring your organization’s website is easy-to-navigate and intuitive are top priorities for healthcare marketers today. But it’s important to consider that optimal website usability can look and...

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8 Trends for Healthcare Marketers to Watch in 2017

A new year is upon us, providing a great opportunity to take note of the big shifts in healthcare, digital marketing, and (most importantly) where they intersect! Here are the big themes that we see...

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